Looking rich and feeling wealthy are two different things altogether; one is for the world to see, and the other is for yourself to feel.
By Mirshthi Grover
Luxury fashion has always been a symbol of status and power. Wearing designer brands is often seen as a way to showcase wealth, success, and refined taste. People who can afford it and want the world to know proudly dress in exclusive labels.
For those looking to invest in premium intimate wear, India offers a mix of homegrown and international brands. Luxury labels like Victoria’s Secret, Hunkemöller, and Calvin Klein are easily accessible, while Indian brands like Zivame and Clovia cater to local preferences. The softness of silk, the delicate lacework, and the precision of the fit all contribute to a feeling of quiet indulgence.
Anita Duggal, 57, a fashion enthusiast from Delhi, swears by premium lingerie. “I have worn designer sarees and couture gowns all my life, but the real pleasure is wearing sexy intimate wear. It’s not about anyone else; it’s about me. When I wear a perfectly fit high-end set, I feel put together, even if no one sees it.” She recently indulged in a black lace set from Victoria’s Secret, featuring intricate floral embroidery and a matching silk robe that drapes effortlessly over the skin. “It’s the smallest details, the fine lace, the softness of the fabric, the perfect fit that make me feel confident from within,” she adds.
The Psychology of wearing a luxury undergarment | Sourced from Pinterest.
While a branded outfit may command attention, true confidence isn’t just about what’s visible. It starts from within. And this is where premium intimate wear holds a unique power one that isn’t about showing off but about self-assurance and quiet sophistication.
Wearing designer clothes can make one appear self-assured, but at times, it stems from a desire to signal status rather than inner confidence. On the other hand, exquisite intimate wear is a personal secret, something only the wearer knows about. There’s no need for external validation.
Luxury beneath the surface—because how you feel in your skin shapes how you show up in the world. | Sourced from Pinterest.
What we wear has a direct impact on how we feel, and this extends to our intimate wear. Studies suggest that soft, high-quality fabrics like silk and lace can subtly influence our emotions, boosting confidence, sensuality, and even reducing stress. The right piece can change the way you walk, sit, and present yourself. It is the idea that indulgence is not just about appearance but also about emotional well-being.
The difference is recognised even by younger generations. A point of view was shared by Navya Sharma, 27, an interior designer: “For years, I invested in expensive dresses and bags, but a sense of completeness and polish was never felt until I purchased premium lingerie for myself. Wearing something sexy is definitely felt to have an effect on my mood, attitude, and overall feelings. A pistachio lingerie set was bought from Hunkemöller, priced at ₹5000 and it was found to ‘fit like butter.’”
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