Is it just jeans, or is it a canvas waiting to be explored?
By Disha Gattani
For Mirshthi Grover, 20, pursuing fashion communication studying from Pearl
Academy, Delhi, has always been more than just a wardrobe staple. “I used to
think of denim as just my go-to pair of jeans, but then I saw it as a journal
cover in a thrift store for ₹800 from Huckleberry Hangers, Hauz Khas.”
Once limited to just jeans, it has now taken over street style, high fashion, and
even home decor. While jeans and jackets remain timeless, they are finding
unconventional uses in everyday life.
For Priya Sharma, 30, freelance fashion designer from Delhi, says, “It’s a
symbol of reinvention. I love how old jeans can be reworked endlessly. I
turned mine into a bucket hat, and now it’s my favorite summer accessory!”
From phone covers to tote bags, sneakers to cushion covers, denim is making
its way into unexpected places. Designers are modernising in corsets, bucket
hats, patchwork skirts, and even embroidered sarees. Brands like H&M and
Levi’s have introduced denim corsets starting at ₹2,500, while bucket hats
can be found at Uniqlo and Urbanic for ₹1,200 onwards.
Akash Gupta, 21, sneaker lover, pursuing fashion communication from World
University of Design, Sonipat, shares his take, “I recently bought a pair of
sneakers made from this fabric from Janpath for just ₹950, and they go with
everything! The best part? They look better with age, just like my favourite
jeans.”
Accessories made from this sturdy textile have also taken over. From
scrunchies and belts to wallets and watches wrapped in fabric, small touches
can elevate an outfit. With sustainability in focus, upcycling has gained
momentum. Worn-out jeans are being repurposed into stylish handbags,
laptop sleeves, and sneakers.
Even DIY lovers like Meera Garg, 23, from Jaipur, a college student at Jaipur institute of design who turns old jackets into tote bags, Aarav Kapoor, 22, from Mumbai, a freelance graphic designer who stitches patchwork cushions as a hobby, and Simran kumari, 25, from Delhi, a small business owner who crafts bookmarks and coasters, are finding creative ways to give it a new life.
“My favourite find? A denim scrunchie that matches my jacket from Janpath for
AKASH GUPTA, 21, SONIPAT.
₹80. It’s such a small thing, but it makes an outfit feel put together,”
Denim isn’t just a fabric but a lifestyle. Whether styled, crafted, or upcycled,
denim keeps evolving, proving that true style goes beyond trend. Whether
worn, carried, or repurposed, denim continues to reinvent itself. It’s not just
about blue jeans anymore, it’s about creativity, sustainability, and pushing
the boundaries of fashion and design.
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